# Justin 10M Shares — ClickUp Task Breakdown
Paste into ClickUp. Epics = top-level tasks, nested bullets = subtasks. Launch day L-0 = **Thu Sep 24, 2026**. Kickoff Sep 3; build capacity clears its prior launch Sep 9. Roles, not people.

- **EPIC 1: Plan & Intake** — ROLE: Project Lead. DUE: Sep 9 (L-15). Tags: `justin-10m`
  - Kickoff + stack decision. DONE = cart, portal, and email platform chosen and written down; Pack price confirmed $197; downsell structure locked ($97 2-pay vs Month Prompt alone); Bundle checkout behavior defined (replaces vs stacks). ROLE: Project Lead. DUE: Sep 3 (L-21). Tags: `justin-10m`
  - Funnel map + offer config doc. DONE = one-pager mapping every page, price, bump, OTO, downsell, and which SKU unlocks which portal area (Bundle unlocks both bump areas); client approved. ROLE: Project Lead. DUE: Sep 4 (L-20). Tags: `justin-10m` `funnel`
  - Asset intake audit. DONE = core modules (Cook Up, 9 Myths, 7 Triggers, 9.9M Shares footage + dashboards), 4 bonuses (10 Scripts, 62M Breakdown, Setup, First 30 Days), 3 bump products, and all Pack prompts received in one shared folder; checklist 100% green. ROLE: Project Lead. DUE: Sep 8 (L-16). Tags: `justin-10m`
  - Copy brief approved. DONE = sales page outline (9 myths + 7 Share Triggers angle, tested against Justin's top comments/DMs) + email outline approved in writing. ROLE: Copywriter. DUE: Sep 9 (L-15). Tags: `justin-10m` `funnel` `email`
- **EPIC 2: Funnel Pages** — ROLE: Funnel Builder. DUE: Sep 15 (L-9). Tags: `justin-10m` `funnel`
  - Sales page copy. DONE = full draft in doc form, client approved with no open comments. ROLE: Copywriter. DUE: Sep 11 (L-13). Tags: `justin-10m` `funnel`
  - Sales page build. DONE = page live on staging URL, matches approved copy, passes mobile check. ROLE: Funnel Builder. DUE: Sep 14 (L-10). Tags: `justin-10m` `funnel`
  - Checkout with 3 order bumps. DONE = 50 Openers $17, Cook Up Tapes $27, Bundle $34 display correct price and copy; Bundle behavior works as configured; test order carries each bump correctly. ROLE: Funnel Builder. DUE: Sep 14 (L-10). Tags: `justin-10m` `funnel`
  - Pack OTO page ($197) + downsell page ($97). DONE = one-click upsell charges without re-entering card; Pack decline routes to downsell; downsell decline lands on thank-you; OTO demos prompts producing a real script. ROLE: Funnel Builder. DUE: Sep 15 (L-9). Tags: `justin-10m` `funnel`
  - Thank-you / activation page. DONE = shows portal login steps plus a "write your first video tonight" Night One Win block. ROLE: Funnel Builder. DUE: Sep 15 (L-9). Tags: `justin-10m` `funnel`
- **EPIC 3: Checkout & Offer Tech** — ROLE: Automation Specialist. DUE: Sep 18 (L-6). Tags: `justin-10m` `funnel`
  - Products + pricing configured. DONE = all SKUs (core $27, 3 bumps, Pack $197, downsell $97 incl. 2-pay if chosen) exist in cart platform with correct prices and receipts. ROLE: Funnel Builder. DUE: Sep 14 (L-10). Tags: `justin-10m` `funnel`
  - Payment processing verified. DONE = live-mode test charge settles and refunds cleanly; 2-pay schedule verified if in play; wallet pay on if supported. ROLE: Funnel Builder. DUE: Sep 15 (L-9). Tags: `justin-10m` `funnel`
  - Entitlement mapping. DONE = every SKU unlocks exactly its portal areas; Bundle unlocks both bump areas; Pack and downsell gate correctly; verified against the offer config doc. ROLE: Automation Specialist. DUE: Sep 17 (L-7). Tags: `justin-10m` `funnel` `portal`
  - Refund + failed payment handling. DONE = refund auto-revokes portal access; failed payment (incl. 2-pay second charge) never grants or keeps access wrongly; proven with test orders. ROLE: Automation Specialist. DUE: Sep 18 (L-6). Tags: `justin-10m` `funnel` `portal`
- **EPIC 4: Member Portal & Delivery** — ROLE: Funnel Builder. DUE: Sep 17 (L-7). Tags: `justin-10m` `portal`
  - Portal shell + branding + Night One Win path. DONE = portal skinned to brand; nav = Core Modules / Bonuses / Add-Ons / First Month Written Pack; home screen drives "write your first video tonight." ROLE: Funnel Builder. DUE: Sep 14 (L-10). Tags: `justin-10m` `portal`
  - Core modules loaded. DONE = The Cook Up, 9 Myths, 7 Share Triggers, and What 9.9M Shares Bought play full length with real footage and dashboards in correct order. ROLE: Funnel Builder. DUE: Sep 15 (L-9). Tags: `justin-10m` `portal`
  - Bonuses loaded. DONE = 10 Scripts, 62M Breakdown, Setup, and First 30 Days live with clean filenames, zero broken links. ROLE: Funnel Builder. DUE: Sep 16 (L-8). Tags: `justin-10m` `portal`
  - Add-on areas loaded. DONE = 50 Openers, Cook Up Tapes, and Bundle content live and visible only to buyers of each (Bundle buyers see both). ROLE: Funnel Builder. DUE: Sep 16 (L-8). Tags: `justin-10m` `portal`
  - Pack area gated. DONE = First Month Written Pack (prompts + AI setup walkthrough) live for Pack/downsell buyers only; walkthrough verified end-to-end by a novice on a fresh account; non-buyers see an upgrade CTA. ROLE: Funnel Builder. DUE: Sep 17 (L-7). Tags: `justin-10m` `portal` `funnel`
- **EPIC 5: Email & Automations** — ROLE: Automation Specialist. DUE: Sep 21 (L-3). Tags: `justin-10m` `email`
  - Access email. DONE = arrives under 2 minutes after purchase with working login; one email regardless of combo, listing exactly what they bought. ROLE: Automation Specialist. DUE: Sep 16 (L-8). Tags: `justin-10m` `email` `portal`
  - Purchase tagging automation. DONE = every SKU applies its tag in the email platform; verified on test orders for all products. ROLE: Automation Specialist. DUE: Sep 16 (L-8). Tags: `justin-10m` `email` `tracking`
  - Deliverability pass. DONE = SPF, DKIM, DMARC verified on sending domain; test sends land in Gmail and Outlook inboxes. ROLE: Automation Specialist. DUE: Sep 16 (L-8). Tags: `justin-10m` `email`
  - Onboarding sequence (5-7 emails). DONE = written in client voice, approved, loaded, fires on purchase tag; email 1 drives writing the first video that night; light ladder pre-frame included (Academy/Mastermind placeholders only). ROLE: Copywriter. DUE: Sep 18 (L-6). Tags: `justin-10m` `email`
  - Cart recovery sequence (2-3 emails). DONE = fires on checkout abandon; links restore the cart with bumps intact; tested. ROLE: Automation Specialist. DUE: Sep 18 (L-6). Tags: `justin-10m` `email` `funnel`
  - Pack follow-up + downsell flow (2-3 emails). DONE = targets core buyers without Pack; routes decliners to the $97 downsell; excludes Pack buyers; approved and loaded. ROLE: Copywriter. DUE: Sep 21 (L-3). Tags: `justin-10m` `email`
- **EPIC 6: Tracking & Analytics** — ROLE: Data Analyst. DUE: Sep 21 (L-3). Tags: `justin-10m` `tracking`
  - UTM convention + launch link kit. DONE = UTM scheme documented; pre-built links delivered for bio, posts, and email. ROLE: Data Analyst. DUE: Sep 16 (L-8). Tags: `justin-10m` `tracking`
  - Pixels + conversion events. DONE = Meta pixel and GA4 fire on page view, initiate checkout, purchase, Pack purchase, and downsell purchase; verified in events manager and debug view. ROLE: Data Analyst. DUE: Sep 17 (L-7). Tags: `justin-10m` `tracking`
  - Attribution check. DONE = test purchases attribute to source end-to-end; server-side events (CAPI) on if the stack supports it. ROLE: Data Analyst. DUE: Sep 18 (L-6). Tags: `justin-10m` `tracking`
  - Launch KPI dashboard. DONE = one view showing visits, CVR, bump attach rate, Pack rate, downsell rate, AOV, revenue, refunds; day 0/7/30 cohort columns; agreed as source of truth. ROLE: Data Analyst. DUE: Sep 21 (L-3). Tags: `justin-10m` `tracking`
- **EPIC 7: QA & Launch** — ROLE: Project Lead. DUE: Sep 28 (L+4). Tags: `justin-10m` `funnel` `tracking`
  - Full end-to-end test matrix. DONE = test buys of every offered path (bump combos incl. Bundle, Pack yes/no, downsell yes/no) deliver correct access, correct emails, and correct tracking; matrix doc all green. ROLE: Project Lead. DUE: Sep 21 (L-3). Tags: `justin-10m` `funnel` `portal` `email` `tracking`
  - Device + browser pass. DONE = funnel and portal checked on iOS Safari, Android Chrome, desktop Chrome; zero blockers. ROLE: Funnel Builder. DUE: Sep 21 (L-3). Tags: `justin-10m` `funnel` `portal`
  - Compliance check. DONE = terms, privacy, refund policy, and earnings disclaimer linked on footer and checkout. ROLE: Project Lead. DUE: Sep 22 (L-2). Tags: `justin-10m` `funnel`
  - Launch freeze + go-live. DONE = change freeze from Sep 22 (L-2); go-live checklist executed; cart open on the live URL Thu Sep 24; client confirmed in writing. ROLE: Project Lead. DUE: Sep 24 (L-0). Tags: `justin-10m` `funnel`
  - 48-hour monitoring + readout. DONE = sales, delivery, and support inbox checked on a set schedule for 48 hours; every issue logged with an owner; KPI readout sent Mon Sep 28. ROLE: Project Lead. DUE: Sep 28 (L+4). Tags: `justin-10m` `tracking`