# Ariel PBP — ClickUp Task Breakdown
Paste into ClickUp. Epics = top-level tasks, nested bullets = subtasks. Launch day L-0 = **Mon Sep 7, 2026** (18-day runway; weekends are buffer, not build days). Roles, not people.

- **EPIC 1: Plan & Intake** — ROLE: Project Lead. DUE: Aug 26 (L-12). Tags: `ariel-pbp`
  - Kickoff + stack decision. DONE = cart, portal, and email platform chosen and written down; Toolkit price point ($67 vs $97) locked. ROLE: Project Lead. DUE: Aug 21 (L-17). Tags: `ariel-pbp`
  - Funnel map + offer config doc. DONE = one-pager mapping every page, price, bump, OTO, and which SKU unlocks which portal area; client approved. ROLE: Project Lead. DUE: Aug 24 (L-14). Tags: `ariel-pbp` `funnel`
  - Asset intake audit. DONE = all 6 module videos, Face Card Agent file, 6 worksheets, 5 bonuses, 3 add-on products, and all Toolkit assets received in one shared folder; intake checklist 100% green. ROLE: Project Lead. DUE: Aug 25 (L-13). Tags: `ariel-pbp`
  - Copy brief approved. DONE = sales page outline + email sequence outline approved by client in writing. ROLE: Copywriter. DUE: Aug 26 (L-12). Tags: `ariel-pbp` `funnel` `email`
- **EPIC 2: Funnel Pages** — ROLE: Funnel Builder. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `funnel`
  - Sales page copy. DONE = full draft delivered in doc form, client approved with no open comments. ROLE: Copywriter. DUE: Aug 28 (L-10). Tags: `ariel-pbp` `funnel`
  - Sales page build. DONE = page live on staging URL, matches approved copy, passes mobile check. ROLE: Funnel Builder. DUE: Aug 31 (L-7). Tags: `ariel-pbp` `funnel`
  - Checkout with 3 order bumps. DONE = Viral Videos $17, Hooks Vault $17, Story Templates $9 all display correct price and copy; test order carries each bump correctly. ROLE: Funnel Builder. DUE: Aug 31 (L-7). Tags: `ariel-pbp` `funnel`
  - OTO page (Toolkit). DONE = one-click upsell charges without re-entering card; decline path lands on thank-you page. ROLE: Funnel Builder. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `funnel`
  - Thank-you / onboarding page. DONE = shows portal login steps plus a "run the agent tonight" next-step block. ROLE: Funnel Builder. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `funnel`
- **EPIC 3: Checkout & Offer Tech** — ROLE: Email/Automation Specialist. DUE: Sep 3 (L-4). Tags: `ariel-pbp` `funnel`
  - Products + pricing configured. DONE = 5 SKUs (core $27, 3 bumps, Toolkit) exist in cart platform with correct prices and receipts. ROLE: Funnel Builder. DUE: Aug 28 (L-10). Tags: `ariel-pbp` `funnel`
  - Payment processing verified. DONE = live-mode test charge settles and refunds cleanly; wallet pay (Apple/Google) on if platform supports it. ROLE: Funnel Builder. DUE: Aug 31 (L-7). Tags: `ariel-pbp` `funnel`
  - Entitlement mapping. DONE = every SKU unlocks exactly its portal areas; all 8 bump combinations plus OTO yes/no verified against the offer config doc. ROLE: Email/Automation Specialist. DUE: Sep 2 (L-5). Tags: `ariel-pbp` `funnel` `portal`
  - Refund + failed payment handling. DONE = refund auto-revokes portal access; failed payment never grants access; both proven with test orders. ROLE: Email/Automation Specialist. DUE: Sep 3 (L-4). Tags: `ariel-pbp` `funnel` `portal`
- **EPIC 4: Member Portal & Delivery** — ROLE: Funnel Builder. DUE: Sep 2 (L-5). Tags: `ariel-pbp` `portal`
  - Portal shell + branding. DONE = portal skinned to brand; nav = Workshop / Face Card Agent / Worksheets / Bonuses / Add-Ons / Toolkit. ROLE: Funnel Builder. DUE: Aug 28 (L-10). Tags: `ariel-pbp` `portal`
  - Workshop modules loaded. DONE = all 6 modules play full length in correct order with titles matching the offer. ROLE: Funnel Builder. DUE: Aug 31 (L-7). Tags: `ariel-pbp` `portal`
  - Face Card Agent hub. DONE = agent file downloads; setup walkthroughs for Claude, ChatGPT, and Manus each verified end-to-end on a fresh account by someone who didn't write them. ROLE: Funnel Builder. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `portal`
  - Worksheets + bonuses loaded. DONE = 6 worksheets and 5 bonuses download with clean filenames, zero broken links. ROLE: Funnel Builder. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `portal`
  - Add-on areas loaded. DONE = Viral Videos, Hooks Vault, and Story Templates content live and visible only to buyers of each. ROLE: Funnel Builder. DUE: Sep 2 (L-5). Tags: `ariel-pbp` `portal`
  - Toolkit area + upgrade path. DONE = Toolkit assets live for buyers only; non-buyers see an upgrade CTA inside the portal that checks out cleanly. ROLE: Funnel Builder. DUE: Sep 2 (L-5). Tags: `ariel-pbp` `portal` `funnel`
- **EPIC 5: Email & Automations** — ROLE: Email/Automation Specialist. DUE: Sep 3 (L-4). Tags: `ariel-pbp` `email`
  - Access email. DONE = arrives under 2 minutes after purchase with working login; one email regardless of bump combo, listing exactly what they bought. ROLE: Email/Automation Specialist. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `email` `portal`
  - Purchase tagging automation. DONE = every SKU applies its tag in the email platform; verified on test orders for all products. ROLE: Email/Automation Specialist. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `email` `tracking`
  - Deliverability pass. DONE = SPF, DKIM, DMARC verified on the sending domain; test sends land in Gmail and Outlook inboxes, not spam. ROLE: Email/Automation Specialist. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `email`
  - Onboarding sequence (5-7 emails). DONE = written in client voice, client approved, loaded, fires on purchase tag; email 1 drives running the agent the same night. ROLE: Copywriter. DUE: Sep 2 (L-5). Tags: `ariel-pbp` `email`
  - Abandoned cart sequence (2-3 emails). DONE = fires on checkout abandon; links restore the cart with bumps intact; tested. ROLE: Email/Automation Specialist. DUE: Sep 3 (L-4). Tags: `ariel-pbp` `email` `funnel`
  - Toolkit non-buyer follow-up (2-3 emails). DONE = targets core buyers without Toolkit, excludes Toolkit buyers, approved and loaded. ROLE: Copywriter. DUE: Sep 3 (L-4). Tags: `ariel-pbp` `email`
- **EPIC 6: Tracking & Analytics** — ROLE: Data Analyst. DUE: Sep 4 (L-3). Tags: `ariel-pbp` `tracking`
  - UTM convention + launch link kit. DONE = UTM scheme documented; pre-built links delivered for bio, stories, posts, and email. ROLE: Data Analyst. DUE: Sep 1 (L-6). Tags: `ariel-pbp` `tracking`
  - Pixels + conversion events. DONE = Meta pixel and GA4 fire on page view, initiate checkout, purchase, and OTO purchase; verified in events manager and debug view. ROLE: Data Analyst. DUE: Sep 2 (L-5). Tags: `ariel-pbp` `tracking`
  - Attribution check. DONE = test purchases attribute to source end-to-end; server-side events (CAPI) on if the stack supports it. ROLE: Data Analyst. DUE: Sep 3 (L-4). Tags: `ariel-pbp` `tracking`
  - Launch KPI dashboard. DONE = one view showing visits, CVR, bump attach rate, OTO take rate, AOV, revenue, refunds; agreed as the single source of truth; day 0/7/14/30 cohort columns included. ROLE: Data Analyst. DUE: Sep 4 (L-3). Tags: `ariel-pbp` `tracking`
- **EPIC 7: QA & Launch** — ROLE: Project Lead. DUE: Sep 9 (L+2). Tags: `ariel-pbp` `funnel` `tracking`
  - Full end-to-end test matrix. DONE = test buys of every path (core only, each bump, all bumps, OTO yes/no) deliver correct access, correct emails, and correct tracking; matrix doc all green. ROLE: Project Lead. DUE: Sep 4 (L-3). Tags: `ariel-pbp` `funnel` `portal` `email` `tracking`
  - Device + browser pass. DONE = funnel and portal checked on iOS Safari, Android Chrome, desktop Chrome; zero blockers. ROLE: Funnel Builder. DUE: Sep 4 (L-3). Tags: `ariel-pbp` `funnel` `portal`
  - Compliance check. DONE = terms, privacy, refund policy, and earnings disclaimer linked on footer and checkout. ROLE: Project Lead. DUE: Sep 4 (L-3). Tags: `ariel-pbp` `funnel`
  - Launch freeze + go-live. DONE = change freeze from Sep 5 (L-2); go-live checklist executed; cart open on the live URL Mon Sep 7; client confirmed in writing. ROLE: Project Lead. DUE: Sep 7 (L-0). Tags: `ariel-pbp` `funnel`
  - 48-hour monitoring + day-3 readout. DONE = sales, delivery, and support inbox checked on a set schedule for 48 hours; every issue logged with an owner; KPI readout sent Sep 9. ROLE: Project Lead. DUE: Sep 9 (L+2). Tags: `ariel-pbp` `tracking`